Complete a simple form to tell us about your business, vision, and preferences.

We research, sketch, and design 2–3 custom logo concepts.

You select your favorite design and provide feedback. We allow up to 3 rounds of revisions to refine it.

Once approved, your logo is packaged in all required formats and uploaded to your personalized Lingo folder for easy access.

Q: What is a non-trademarkable logo design? A: A non-trademarkable logo typically uses common fonts, stock symbols, generic icons, or widely available templates. While it may look clean and professional, it lacks originality or distinctiveness, which means it cannot be legally protected under U.S. trademark laws. These designs are often intended for general branding use but not legal exclusivity.

Q: What makes a logo trademarkable? A: A trademarkable logo is a custom, original design created specifically for your brand. It includes unique typography, symbols, and layout that distinguish your business from others. At PEN Business Solutions, these designs are developed to meet USPTO standards for distinctiveness, making them eligible for federal trademark registration and full legal protection.

Q: Why does the difference matter? A: If you plan to build brand equity, expand nationally, or license your brand, having a trademarkable logo ensures your identity can’t be legally copied. It gives you exclusive rights and enhances your business's professional value.

Need help deciding which is best for your business goals? 👉 Schedule a branding consultation with PEN Business Solutions today.

Step 1: Confirm Your Logo Is Original

Make sure your logo is unique and distinctive—not made from free clipart, stock icons, or generic fonts. For trademark eligibility, it must clearly identify your brand and not resemble other registered trademarks.

💡 At PEN Business Solutions, we ensure trademarkable designs meet USPTO standards from the start.

Step 2: Conduct a Trademark Search

Search the USPTO Trademark Electronic Search System (TESS) to ensure no one else is already using a similar logo in your industry.

• Visit: https://tmsearch.uspto.gov

• Look for potential conflicts in name, design, or industry classification.

🛑 Skipping this step can lead to rejection or lawsuits.

Step 3: Decide How You’ll File

You can:

• DIY: Apply through the USPTO yourself.

• Use a trademark attorney: Recommended if your logo is complex or high-value.

• Hire a branding firm: Like PEN Business Solutions, to handle both design and trademark prep.

Step 4: Prepare Your Application

You’ll need to provide:

• A clear image of your logo (in .JPG format)

• The goods/services you’re using it for (classified under USPTO's international classes)

• The date of first use (if already in use)

• Your name, business info, and filing basis (intent-to-use vs. currently in use)

Step 5: File with the USPTO

• Go to: https://www.uspto.gov/trademarks/apply

• Use the Trademark Electronic Application System (TEAS)

• Choose between:

  • TEAS Plus ($250 per class)

  • TEAS Standard ($350 per class)

Step 6: Wait for Review

• USPTO review takes 6–9 months

• You may receive an Office Action (a letter requesting clarification or changes)

• If approved, it will be published in the Official Gazette for opposition

Step 7: Monitor & Maintain

Once registered:

• Use the ® symbol with your logo

• Renew your trademark between the 5th and 6th year, then again every 10 years

• Monitor for infringement to protect your brand

✅ Final Tip:

A trademarked logo gives you exclusive rights to your brand identity, legally protecting your visual presence across platforms, merchandise, and marketing.