Target Audience Discovery Form

Identify and understand the people your business is built to serve.

General Information

First name*

Company name*

Phone*

Email*

Address*

Who is your ideal customer or client?*

(Think about age, gender, job title, income level, or lifestyle.)

What problem does your product or service solve for them?*

Where does your ideal customer spend their time (online and offline)?*

(Social media, websites, physical locations, events, etc.)

What motivates them to buy from you (or others like you)?*

(Price, quality, speed, convenience, values, etc.)

What objections or hesitations might they have before buying?*

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