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PENdulum Process: The Branding Phase

The first step of the PENdulum Process focuses on branding your business effectively. Understanding branding and marketing is crucial for entrepreneurs because it plays a big role in growing your business. At PEN Business Solutions, we created the PENdulum Process to help business owners get a clear picture of how to build and market their brand. This method guides you through the entire journey of creating a brand and marketing it. The PENdulum Process provides a clear and systematic approach that combines setting up your brand with using smart marketing strategies to improve your business.

Begin Your Branding Journey Today!

Choose Your Starting Point

  • The Foundation

    Step 1: Branding Market Research

    Every week
    PBS will work with you to study your business idea before you start your company. This will help set the path for growing your brand and business.
    Valid for 4 weeks
    • Business Consultations (6 sessions)
    • Market Analysis
    • Competitive Analysis
    • Customer Insights
    • Target Audience Profile (Customer/Client Avatar)
    • Market Research Report
  • Step 2: Brand Defining

    Every week
    PBS will work closely with you to develop and refine your idea, transforming it into a distinctive and carefully thought-out brand.
    Valid for 2 weeks
    • Business Consultation (3 Sessions)
    • Core Value Development
    • Mission Statement Development
    • Vision Statement Development
    • Brand Persona Development
    • Written Brand Description
  • Step 3: Brand Naming

    Every week
    PBS will help you come up with a unique name that fits your brand's personality.
    Valid for 2 weeks
    • Business Consultation (2 sessions)
    • Legal Name Search
    • Social Media Name Search
    • Search Engine Search
    • Domain Acquisition
    • Social Media Acquisition
  • Step 4: Brand Identity

    Every week
    PBS will work with you to develop a unique visual identity and logo for your brand, making sure it catches attention and stands out from the competition.
    Valid for 3 weeks
    • Business Consultation (2 Sessions)
    • Trademarkable Logo Design
    • Color Palette
    • Brand Pattern Development
    • Branded Material Design (Business Card, Letterhead & Banner)
  • Step 5: Brand Guidelines

    Every week
    PBS will develop a digital branding kit tailored to enhance your brand, offering guidance on how to use and implement it effectively.
    Valid for 2 weeks
    • Business Consultation (2 Sessions)
    • Branding Kit Development
  • Step 6: Brand Touchpoints

    Every week
    PBS will assist you in setting up branding touchpoints to connect with your target audience and kickstart your journey in brand awareness and marketing.
    Valid for 4 weeks
    • Business Consultation (3 Sessions)
    • Website Development (Standard Website)
    • Social Media Setup (Facebook, Instagram & LinkedIn)
    • Printed Materials (Business Card, Letterhead & Banner)
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